We boosted lead generation through targeted social media marketing for Kifedha Credit
The challenge
Kifedha Credit, a leading provider of logbook loans, was struggling to expand its reach and generate consistent leads through traditional marketing methods. With an evolving digital landscape, they needed a strategy to tap into a broader audience while increasing engagement with potential clients on social media platforms.
Objective
Our mission was to design and implement a social media marketing campaign that would help Kifedha Credit generate more leads and effectively engage their target audience. We aimed to position Kifedha as a trusted financial solution provider while driving inquiries and loan applications.
The strategy
Targeted Social Media Campaigns
We developed and executed paid social media ad campaigns focused on Kifedha Credit’s target demographic. By leveraging precise audience targeting and interest-based strategies, we ensured the ads reached individuals most likely to need logbook loans.
Content Creation
To engage Kifedha’s audience, we created tailored content that spoke directly to potential clients’ needs and interests. This included informative posts, customer testimonials, and visually appealing ads that highlighted Kifedha’s loan offerings and benefits.
The Results
Increased Lead Generation
Our social media campaigns led to a significant increase in qualified leads. More potential clients began engaging with Kifedha Credit, resulting in a higher volume of inquiries and applications for logbook loans.
Higher Engagement Rates
Through engaging content and strategic ad placements, Kifedha saw improved engagement on their social media platforms, with more likes, shares, comments, and direct interactions with potential clients.
